Chartered Accountants
Business Advisers

Caledonia House
89 Seaward Street
Glasgow G41 1HJ
t: 0141 272 0000
f: 0141 272 0011

Here at Martin Aitken & Co, we’ve given serious thought to one simple question…

“What is Martin Aitken & Co for?”

Answering that question goes to the very heart of what motivates and inspires every one of our staff every day of the week.

It has made us think deeply about our core values.

As we grow as a company, it becomes increasingly important to define the core values from which we develop our culture, our brand, our business strategies, our whole raison d’etre.

Previously, our core values were Teamwork, Training and Technology. Focusing on these three key elements stood us in good stead but we believe we need a new focus for 2010 and beyond.

So, in an innovative project led by Partner Jayne Clifford and Associate Richard Green, involving every single member of MACO staff, we have tried to articulate three different elements that underpin how we conduct ourselves – not just internally with each other but with clients, contacts and suppliers.

So, as a result of wide-ranging discussions, we believe our new core values are Care, Success and Enjoyment.

What do they actually mean?

By “Care“, we mean we are accurate, open, passionate, determined, available, we listen, we respect and we are responsive to people’s needs.

By “Success“, we demonstrate we are happy and confident, we delegate, we are motivated, we aim for excellent work, we exceed our clients’ expectations.

And “Enjoyment” – we create fun, we laugh, we’re relaxed and happy, we build positive, enthusiastic teams.

Jayne Clifford commented: “These are the three core values that will henceforth underpin MACO’s culture and service. By maintaining them, we can preserve what has always been special about our firm. Teamwork, Training and Technology have helped us get to where we are today. Now Care, Success and Enjoyment will take us to the next level.”

Please tell us as you can see them coming through and making a difference in your dealings with the firm.